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I kind of went extra out of my way to make sure it’s the best, because I don’t know…all I know is go hard, and all I know is how to win. This is the first project I’ve worked on. I never attempted to put a mixtape together I never attempted to put an album together I never thought I was going to be a rapper. This is the first piece of work I’ve ever put together, like ever. In June 2013, during an interview with HipHopDX, ASAP Ferg described the album, saying: "It’s going to be all digital…all Internet-based, and I’m definitely excited. On June 3, 2013, while performing at Summer Jam, ASAP Ferg announced Trap Lord would be released as an album on August 20, 2013. Nobody can say my shit ain’t hip-hop, because I’m being innovative and I’m bringing something new to the table." I hate the term “real hip-hop,” but it's real. All of this jumping around, looking stupid. They rebels against anything that’s in cycle they wanna go against the grain and make history. The best part is teaming up with these young rocket scientists that know what they doing. They gonna wanna know who’s working on my project ’cause it’s gonna sound that crazy. After this mixtape drop, you gonna hear everybody sound change. You ain’t hearing this shit nowhere-nobody has this sound. He also explained what it was like working on the album, saying: "It’s fun, because I’ve been piecing together a team that I think I’m gonna be with for a long time as far as mixing, recording, young producers that you probably never even heard of. But trust me, when it comes out, it’s gonna be well worth it." So I wanna make sure it’s something special, I’m giving it my all. This is the first shit I’m even putting together with numbers, with songs. I never even put out a demo for the labels to hear. This is my first demo I’m ever putting out. And you a Lord of it." He also explained when he would be releasing the album, saying: "I’m looking at the end of February, early March. You could be selling clothes, watches, fake watches, gold teeth, hats-anything. Trap don’t necessarily mean you selling drugs. It’s almost like the theme of Always Strive And Prosper (A$AP). A Trap Lord is basically the struggle to do better. You gonna see a lot of different new faces that represent the brand-not only the brand, but where we come from. DJ Enuff be sending me pictures of his sons wearing Trap Lord stuff. Wale just posted a picture on his Instagram wearing a Trap Lord sweatshirt. In January 2013, during an interview with XXL, ASAP Ferg explained the significance of the album title, saying: "I feel like it’s not just me that represents Trap Lord. The album was originally slated to be released as a mixtape in February 2013.
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